EMPIRE CO. JOB DESCRIPTION

POSITION TITLE: Content Marketing Strategist

SUPERVISED BY: Operations Manager __________________________________________________________________________

POSITION PURPOSE:

The Content Marketing Strategist is responsible for creating, editing, optimizing, and strategizing the direction of Empire Companies social media, website, and advertising needs. In this role, the Content Marketing Strategist will develop inbound and outbound marketing strategies, build content to create brand awareness, and work closely with the sales team to drive leads.

PRIMARY DUTIES/ RESPONSIBILITIES:

• Drive traffic and engagement that translates to sales and brand promotion.
• Manage marketing budget.
• Implement SEO best practices.
• Manage website and social media accounts such as, Instagram, Facebook, LinkedIn, and YouTube.
• Design and Develop marketing strategies that align with the company’s overall business goals.
• Provide performance metrics for website, email marketing, social media platforms, and number of leads generated from marketing efforts.
• Create content that includes copy, images, or video to promote Empire Companies.
• Research new trends in the industry and potential opportunities for growth for the company. Implement marketing technology to assist with the sales process.
• Research events in the industry in which the company would benefit from sponsoring or attending.
• Plan and organize company events.

EDUCATION AND OR EXPERIENCE:

• Bachelor’s degree in marketing, communications, or related fields
• 2 years of experience
• Strong written and verbal communication skills
• Strong eye for detail and design
• Previous experience managing social media marketing
• Strategic planning experience

POSITION TYPE

Full-time, weekdays,

Expense Card provided

BENEFITS

EmpireCo. Is located in Sioux Falls, South Dakota, and offers highly competitive pay and benefits, including medical, dental, vision, retirement with company match, two weeks paid time off accrual, paid holidays, and career growth opportunities.

PHYSICAL DEMANDS AND WORKING ENVIRONMENT

Physical:

Primary functions require sufficient physical ability and mobility to work in a construction setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight 50 lbs.; to operate necessary equipment required to fulfill the needs of the job. No travel or weekends required.

Environment:

Work is performed primarily in an indoor environment.

ABOUT EMPIRE CO.

Empire Companies encompasses residential, multi-family, commercial construction, and land development. Empire Co. is a design-build firm located in Sioux Falls and expanding into additional markets.

Empire Co.’s residential division, Empire Homes, has been building single-family, twin, and townhomes in Sioux Falls and surrounding communities since 2008. Having built more than a thousand for sale and for lease properties, Empire Co. maintains a reputation for elevated construction and dedication to controlled, continued growth.

Empire Co.’s commercial division, Empire Commercial, has successfully delivered 1,200 multi-family residences for lease, along with office spaces and light industrial projects. As a community developer, the Land Development team has collaborated, designed, and completed approximately 13 developments. Empire Co strives to create neighborhoods that offer an enhanced and comfortable living experience.

The Empire Co. team is composed of highly motivated, experienced, and upbeat professionals. Here’s what our employees have to say:

“Our team is collaborative, supportive, and talented. Our leadership prioritizes an uplifting culture and healthy work-life balance.”

- Paul

“The culture at Empire Co. feels more like a large family than a workplace. They truly care about the well-being of employees and encourage everyone to succeed, all while providing the necessary tools needed to accomplish that. “

- Tanner

Disclaimer:

Empire Co. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Job Type: Full-time

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Schedule:

• Day shift
• Monday to Friday
• No nights
• No weekends

Education:

• Bachelor's (Required)

Experience:

• Marketing: 2 years (Required)

Ability to Relocate:

• Sioux Falls, SD 57106: Relocate before starting work (Required)

Work Location: In person